On August 24th, the 9th Guangzhou International Elderly Health Industry Expo (referred to as the "Guangzhou Elderly Expo") came to a successful conclusion. According to the latest statistics from the organizing committee (as of August 26th), as the core highlight areas of the exhibition, the "Renewal" zone for home aging adaptation and the Silver Age Market/Elderly Products Street zone, with rich and diverse elderly friendly products and precise matching of consumer demand, ultimately achieved on-site sales of over 12 million yuan, presenting an impressive silver age consumption answer sheet with solid data, vividly demonstrating the vigorous vitality of the current silver hair market.

National subsidy welfare increased

Exhibition tour "see, try, buy, and enjoy"

This year's Guangzhou Old Expo has opened a silver age market for the first time, continuing the trend of "national subsidy" and setting up a "rejuvenation" zone for home aging adaptation. Consumers can enjoy a national subsidy discount of up to 30% of the actual sales price of products, bringing an interactive experience of watching, trying, purchasing, and enjoying to the audience. Numerous exhibiting companies in the "Revitalization" section for home aging adaptation and the Silver Age Market/Elderly Products Street section have showcased their expertise, offering a wide range of aging friendly products such as hearing aids, blood pressure monitors, oxygen concentrators, wheelchairs, fall monitoring radars, and bone assistive robots. From early morning until evening when the museum closes, the area is always crowded and lively.

Reputation Hearing Group directly drove a mobile "hearing test car" into the old expo. "Citizens who come to the exhibition can receive free hearing tests, and friends with hearing impairments can try on the latest generation of smart hearing aids on site. If they are willing to purchase, they can also enjoy a 30% discount on national subsidies. For most of the first half of the day, dozens of citizens have placed orders," said Xia Bing, Business Development Director of Reputation Hearing Group. The Delun Dental Exhibition Area provides free dental examinations for citizens who come to visit, and the activity of dental implantation is more intense than usual.

When you're tired from browsing exhibitions, you can still come and massage. "At the Aojiahua Intelligent Massage Equipment Exhibition Area, Ms. Liu sat on a soft sofa stool, experiencing the shoulder and neck massage equipment. Ms. Luo, a staff member of Aojiahua, said, "For this exhibition, we have prepared more than ten intelligent massage products such as foot massagers, shoulder and neck massagers, and massage cushions. In addition to the national subsidy discount, the exhibited products will also be discounted by 15%. Many middle-aged and elderly friends will buy them immediately after experiencing them." At the Excellent Health Exhibition Area, middle-aged and elderly friends who came to the exhibition were drinking health tea, smelling traditional Chinese medicine sachets, and learning about the situation of nursing homes.

Mr. Mark from the United States is wearing a lightweight lower limb walking skeleton robot and slowly taking steps with the help of staff. This robot is designed for postoperative rehabilitation and joint degeneration populations, providing strength assisted walking, "said the exoskeleton exhibitor. I used to worry about the complicated operation of smart blood pressure monitors when I read them online. Today, I tried this one with voice broadcast on site, and even my presbyopia could easily use it. I immediately bought two of them, one for myself and one as a gift for my spouse, "said 72 year old Aunt Wang with a smile as she held up her newly ordered product.

In addition to the popularity of the retail end, the special zone also builds a bridge for direct dialogue between enterprises and consumers. Many exhibiting companies adjust product details in real time based on feedback from elderly people on site - a certain electric wheelchair recorded parameters on the spot and promised to optimize based on the elderly's suggestion of "inappropriate armrest height"; A certain technology brand has finalized a research and development plan to add emergency call and medication reminder functions based on the demand of elderly consumers for "elderly health AI care", directly integrating user experience into product iteration. This "see and buy, feedback and adjustment" model not only enhances consumer experience, but also provides first-hand data for enterprises to accurately grasp the demand for silver hair.

Achieved over 12 million yuan in silver age consumption in 3 days

Eye catching numbers showcase the vitality of Guangzhou's silver hair consumption industry

The on-site sales of over 12 million yuan are not only a remarkable achievement for silver aged consumers at the 9th Guangzhou Elderly Expo, but also reflect the enormous potential of China's silver haired consumer market. With the deepening of aging, the consumption concept of the elderly group is shifting from "basic needs" to "quality life", and higher requirements are being put forward for the functionality, appearance, and experience of elderly friendly products.

Nowadays, Guangzhou has become a new hotspot for the development of the silver economy. In recent years, Guangzhou has focused on the high-frequency needs and advantageous industries of the elderly, seizing the opportunity for the development of the silver economy. Through policy support, standardized construction, and building consumption scenarios, it has created a full industry chain of silver economy development ecology. According to statistics, there are currently over 18000 silver haired economic enterprises in Guangzhou, with an industrial scale exceeding 300 billion yuan. Since 2021, the Old Expo has attracted nearly 900 brand enterprises to participate, with over 9000 products, technologies, and services showcased, and a total intention to cooperate of about 1.1 billion yuan.

The relevant person in charge of the Guangzhou Civil Affairs Bureau stated that in the future, the bureau will focus on the functional positioning of Guangzhou as a "6+4" city, integrate the advantages of the industrial chain, supply chain, service chain, and innovation chain, deeply cultivate the seven major tracks of the silver economy, accelerate the construction of a comprehensive silver economy network, create a new highland of the national silver economy and a benchmark city for elderly friendliness, and enable the "silver generation" to share the fruits of reform and development.

The relevant person in charge of the Executive Committee of the Guangzhou Elderly Expo stated that in the future, we will continue to deepen our efforts in the field of silver hair economy. By optimizing the layout of special zones, enriching product categories, and building a supply and demand docking platform, we will further activate the vitality of the silver hair industry, promote the development of the elderly products and services industry in a more precise and high-quality direction, and inject more momentum into the high-quality development of the silver hair economy.

The on-site negotiations and transactions at the Guangzhou International Import Expo were very popular