Seven exhibition areas, including smart elderly care, elderly cultural tourism, and aging friendly "rejuvenation", take elderly friends to fully explore the silver industry track! From August 22nd to 24th, the 9th China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as the Guangzhou Elderly Expo), hosted by the Guangzhou Municipal Government and specifically managed by the Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, and Guangzhou Expo Organizing Committee, was grandly held in Zone B of the China Import and Export Fair Exhibition Hall, receiving over 82000 professional visitors and citizens.

The Guangzhou Old Expo is very popular. Photo provided by the organizer

The Old World Expo is a "barometer" for the development of the silver economy. At this year's Guangzhou Old Expo, the Guangzhou Civil Affairs Bureau signed strategic cooperation agreements with multiple civil affairs departments, 11 banks in Guangzhou, and several well-known enterprises, and launched the Guangzhou Silver Hair Economy Laboratory, releasing the plan for the establishment of the Silver Hair Economy Innovation Alliance; And launch the "Silver Hair Economy Special Credit Plan", with the first batch of credit lines exceeding 55 billion yuan, to support the development of the silver hair industry with financial strength. As another innovative achievement in Guangzhou's silver haired economy and care services, the "Companion free Care Digital Management Platform" has also been officially launched during the Elderly Expo. Let's take a look!

Targeting the industry's pain point intelligence platform to empower unaccompanied care

Mr. Chen's father has been admitted to a tertiary hospital in Guangzhou. After selecting a suitable unaccompanied care service for the elderly through the platform, Mr. Chen can view the daily service records of medical caregivers on his mobile phone. The charging standards are clear and the fees are collected uniformly on the platform. The professional care of medical nurses has put Mr. Chen at ease, and the transparent and standardized platform management has also reassured his son - the on-site demonstration of the companion free care digital management platform has attracted the attention of many citizens. The service content is listed on the platform, and one-stop order settlement is more convenient than hiring caregivers in the past, "said an elderly family member.

Under the guidance of the Guangdong Nursing Society, the "Smart Companion New Era and Unaccompanied Care Digital Management Platform Release Conference" hosted by Yiyi (Guangzhou) Health and Elderly Care Industry Development Co., Ltd. (hereinafter referred to as Yiyi) was held at the Guangzhou Elderly Expo. Hundreds of industry professionals and citizens witnessed the official release of the "Unaccompanied Care Digital Management Platform".

In April of this year, Guangdong Province issued the "Pilot Work Plan for Providing Unaccompanied Care Services in Medical Institutions in Guangdong Province". In the past, there were many pain points when family members asked caregivers to alleviate the "difficulty of hospital care", such as difficulty in monitoring service quality, unclear service standards and fee details. Aiming at the pain points of the industry, a company has independently developed a "companion free care digital management platform" based on policy guidance, reconstructing the traditional companion service model. Patients or family members can place orders for free companionship care services through the WeChat mini program platform, "said the relevant person in charge. According to the regulations of the Guangdong Provincial Medical Insurance Bureau on the pricing items of "unaccompanied care services", patients can choose from the following service types: one-on-one three services, 140 yuan/day; One on two service, 180 yuan/day; One on one service, 280 yuan/day. The reporter saw that the "One to Three" service project lists a total of 18 service contents in two categories: life care and clinical care, each with detailed requirements.

The platform changes the previous' person to person 'management mode by building user end, medical nursing staff end, service operation end, hospital/regulatory department end, data center end, and smart IoT end. It standardizes service processes, transparent and visual management, effectively improves service quality, and achieves efficient collaboration among hospitals, patients, and nursing staff. The above person in charge introduced that the platform has been implemented in multiple medical institutions such as the Sixth Affiliated Hospital of Sun Yat sen University, with over 2000 medical nursing staff on duty.

A digital management platform for on-demand care has been released on-site. Photo provided by the organizer

More than 18000 silver haired economic enterprises are using "AI+elderly care" to create seamless protection

The theme of this exhibition is "Silver Hair Economy: New Track, New Technology, New Consumption". Among them, the "Guangzhou Civil Affairs" booth showcased the achievements of Guangzhou's silver hair economy and set up a special silver hair economy supply and demand docking negotiation area. At present, there are over 18000 silver haired economic enterprises in Guangzhou, with an industrial scale exceeding 300 billion yuan; 73% of elderly care beds, 85.5% of home-based elderly care service complexes, and 91% of elderly canteens are operated by the market; Since 2021, the Guangzhou Old Expo has attracted nearly 900 brand enterprises to participate, with over 9000 products, technologies, and services showcased, and a total intention to cooperate of about 1.1 billion yuan.

Guangzhou Civil Affairs booth.

An intelligent rehabilitation scenario system that interacts with the screen and plays games, allowing for sports rehabilitation training; A health and wellness companion robot that integrates Cantonese chat, health monitoring, video calls, medication reminders, remote monitoring, audio-visual entertainment, and other functions... Multiple intelligent elderly care achievements were showcased at the "Guangzhou Civil Affairs" booth, attracting elderly friends to pass through the Silver Hair Technology Experience Area, which is like a "future tunnel", and immerse themselves in the future of elderly care.

Wearing an intelligent walking exoskeleton robot and setting a training mode, elderly people with mild to moderate disabilities can take walks, brisk walks, and climb stairs; Sitting on an all terrain accessible robot resembling an "electric wheelchair", the elderly can sit up and down stairs... "AI+Elderly Care" is one of the highlights of this year's Elderly Expo. It is worth mentioning that at the opening ceremony of the Guangzhou Elderly Expo, the Guangzhou Charity Federation, together with Huawei Terminal Co., Ltd., launched the "Suishan 'AI' Guardian Action" project. In the first year, the plan is to install whole house intelligent AI assisted health sensors for about 500 households of elderly people in extreme poverty, loneliness, living alone, disabled, elderly and other difficult situations. The staff of the "Guangzhou Civil Affairs" booth introduced that "AI sensors use non-contact detection, do not use monitoring equipment, and can achieve fall monitoring without collecting images or audio." Elderly people in need can install sensors in high-risk areas such as bedrooms and bathrooms.

The "Suishan 'AI' Guardian Action" project has been launched.

Intelligent healthcare robots have entered the lives of the elderly. Photo provided by the organizer

Silver Age Market's three-day sales exceed 12 million yuan

I bought a telescopic cane today, which is quite convenient and the price is also moderate. "I tried on the intelligent walking aid device in the Silver Hair Technology Experience Area, and Aunt Huang, who is in her seventies, happily shared with the reporter the gains from visiting the exhibition. This year's Old Expo continues the trend of "national subsidy", setting up a special area for home aging adaptation and "rejuvenation" activities, as well as a silver age market and elderly products street. Consumers can enjoy a national subsidy discount of up to 30% of the actual selling price of products. Elderly people holding valid Guangzhou Elderly Preferential Card can also enjoy discounts at some exhibitors. According to statistics, the sales of the Silver Age Market at the Guangzhou Old Expo exceeded 12 million yuan in three days, with the "Renewal" section for home aging adaptation becoming a popular check-in point.

The "Renewal" Activity Zone for Home Aging Adaptation and the Silver Age Market · Elderly Products Street.

I bought a walking cane with a folding stool. "Aunt Lin, who is in her eighties, pushed her grocery cart around the exhibition, and the cart was packed with people." The Old Expo has a lot of activities, and I'm very happy! "Aunt Lin's 85 year old wife was test driving an electric wheelchair, hoping to take advantage of the discount to find her favorite. Along the way, the two elders encountered multiple 'experienced drivers'. Seventy year old Wang Shuxiao, who was also test driving, said, "I also use shopping apps on a regular basis, and the advantage of Silver Age Market is that I can personally experience it.

With the updating of consumer concepts, the silver haired generation not only focuses on the practicality of products, but also pays attention to individual needs and emotional experiences. The iterative optimization of elderly products and the increase in "national subsidies" welfare are catering to the changing consumer demands. In response to this, Guangzhou has formulated the "Lehuo Yangcheng" Silver Age Market Work Guidelines, combined with the "Renewal" activity of aging friendly home renovation, and released a plan for 100 "Lehuo Yangcheng" Silver Age Markets, bringing high-quality consumption experiences for the elderly to see, try, purchase, and enjoy immediately. As the popularity of silver hair consumption continues to rise, the sales of the "Renewal" campaign for aging friendly home renovation in Guangzhou have exceeded 340 million yuan in the first half of the year.

Writing: He Yinqi, a full media reporter from the Elderly Daily

Image source: Organizing Committee