On September 17th, the 4th Xi'an International Elderly Care Industry Expo officially kicked off at the Xi'an International Convention and Exhibition Center. This expo is jointly hosted by the People's Government of Xi'an City and the Department of Civil Affairs of Shaanxi Province, and jointly organized by Guangdong Kuaicai Exhibition Co., Ltd., Shaanxi International Economic and Trade Exhibition Group Co., Ltd., Shaanxi Health and Elderly Care Industry Investment Co., Ltd., and Shaanxi Rehabilitation Industry Development Co., Ltd. The theme of the expo is "Qin style Silver Age Enjoying Chang'an", and the expo will be held from September 17th to 19th. The exhibition area is 40000 square meters, an expansion of 8000 square meters compared to the previous edition, attracting 605 domestic and foreign enterprises and institutions to participate. Professional exhibition groups from 11 countries including Japan, South Korea, Malaysia, and Australia appeared on site, showcasing cutting-edge technologies, innovative products, and high-quality services in the entire elderly care industry chain, and building a silver haired economic exchange and cooperation platform based in Shaanxi, radiating to the northwest, and facing the whole country.

Xu Mingfei, Vice Governor of Shaanxi Provincial People's Government, announced the official opening of the Expo, and the attending leaders and guests jointly opened the curtain for the Expo. Jiang Wei, member of the Party Group of the Ministry of Civil Affairs and President of the China Association on Aging, Li Zhiyuan, Secretary of the Party Group and Director of the Shaanxi Provincial Department of Civil Affairs, and Zhang Shuili, member of the Party Group and Deputy Director of the Standing Committee of the Xi'an Municipal People's Congress, attended the opening ceremony and delivered speeches. More than 500 people attended the opening ceremony, including civil affairs delegations from various provinces (autonomous regions, municipalities directly under the central government), experts and scholars in the elderly care industry, business associations, entrepreneurs, and media representatives, representatives from relevant departments, enterprises, institutions, universities, and financial institutions in Shaanxi Province, various cities, and Xi'an City, as well as overseas enterprise representatives from 11 countries.

At the opening ceremony, the Department of Civil Affairs of Shaanxi Province and the Civil Affairs Bureau of Xi'an City respectively released the "Statistical Survey Report on Shaanxi Province's Elderly Care Industry", "Shaanxi Province Silver Hair Economy Industry Catalog (2026)", and "Comprehensive Statistical Information on the Development of Xi'an's Elderly Care Industry in 2025", providing authoritative data support and policy guidance for industrial development. After the opening ceremony, the attending leaders and guests jointly toured the exhibition hall, visited various exhibition areas to observe the exhibition achievements such as smart elderly care equipment, rehabilitation aids, travel and health care, and elderly care service institutions, and had in-depth exchanges with participating enterprises to understand industrial innovation practices.

After three years of deep cultivation, the Xi'an Elderly Expo has grown into a highly influential professional exhibition for the elderly care industry in the western region, gathering nearly a thousand domestic and foreign brand exhibitors and reaching an intention to sign contracts worth over 15.2 billion yuan. This year's Old Expo focuses on the four functions of "achievement display+professional trading+characteristic innovation+public welfare and benefit", setting up two exhibition halls, No. 1 and No. 2, and innovatively creating 9 professional exhibition areas, 4 characteristic exhibition areas, and 4 public welfare exhibition areas. The layout of Hall 1 includes international exhibition area, elderly care service exhibition area, elderly care finance exhibition area, Mid Autumn Festival and Silver Age Gathering, Xi'an Elderly Stage and other sections; Hall 2 showcases the achievements of elderly care construction in various cities, smart elderly care technology, aging friendly products, recruitment of civil affairs talents, rehabilitation aids, and other content, achieving the integration of industrial achievement display, product experience consumption, supply and demand docking and negotiation, covering the diverse needs of the elderly in clothing, food, housing, transportation, medical care, elderly care, and entertainment.

During the exhibition, more than ten high-level thematic conferences and activities will be held. In the afternoon of the first day of the opening ceremony, the 2026 Silver Hair Health Care High Quality Development Exchange Meeting of "Wisdom Exchange Chang'an Silver Chain Symbiosis" was held. Wu Yushao, Vice President of the Institute of Aging of Fudan University, Fan Daiming, academician of the CAE Member, Zhou Hua, Vice President and Secretary General of the China Health Management Association, and other authoritative experts and industry representatives shared themes around the hot spots of silver hair economic development, whole life cycle health management, technology enabled elderly care, elderly care financial innovation, brain computer interface health care applications, and explored the high-quality development path of the elderly care industry. At the same time, four special events were held simultaneously, including the Xi'an Elderly Care Service Talent Vocational Skills Competition Awards and Industry Education Integration Exchange in the Elderly Care Industry, Silver Hair Industry Chain Supply and Demand Cooperation and New Product and Technology Release, Yiyang Chang'an Travel Elderly Care Cooperation Exchange, and Suzhou Shaanxi Elderly Care Industry Matchmaking Exchange. The competition awards, themed speeches, project signing, and new product launches were held to promote the deep implementation of talent cultivation, technological innovation, and inter provincial cooperation.

In addition to professional conferences and exhibitions, this year's Xi'an International Fair also offers a variety of beneficial services and cultural activities. The No.1 Hall Elderly Grand Stage will hold a cultural and artistic exhibition on the Xi'an Elderly Grand Stage, as well as the "Golden Wedding with Virtue, Family Style Flowing" Chinese style Golden Wedding Celebration, replicating traditional ancient rituals and showcasing the charm of silver age. In Hall 2, the "2026 Shaanxi Civil Affairs Talent Recruitment Fair" hosted by the Shaanxi Provincial Department of Civil Affairs, the Shaanxi Provincial Department of Education, the Shaanxi Provincial Department of Science and Technology, the Shaanxi Provincial Department of Human Resources and Social Security, and the Shaanxi Provincial Health Commission, and organized by the Xi'an Civil Affairs Bureau, is also in full swing. The "on-site recruitment+online delivery" dual mode is adopted, and more than a thousand high-quality positions such as elderly care, institution management, and social organization specialist are offered by hundreds of institutions in the province to college graduates and job seekers.

1. A dedicated signing area will be established in the corridor of Building 2 to continuously carry out commercial docking and centralized signing of elderly care projects, and promote the landing of a number of health and wellness bases, smart elderly care, and medical elderly care integrated projects in Shaanxi. This exhibition has opened a green channel exclusively for the elderly for the first time, and people over 60 years old can enter quickly without registration with their ID card or senior citizen discount card; Establish a Silver Age Volunteer Service Team to provide guidance and assistance services, and simultaneously set up public welfare clinics and intangible cultural heritage experience zones; In addition, pre registered and on-site visitors can receive free scratch off vouchers at the exhibition service counter's "scratch off voucher collection area". After registering at the Shaanxi Province and Xi'an Welfare Lottery Distribution Center booths (Hall 2 T11, T06) with the voucher, they will receive a free 10 yuan "Shengshi Chang'an" and "Xifengmian" lottery scratch off voucher from the center, with a maximum prize of 500000 yuan and a limited quantity of 8000 copies, first come, first served. The launch of a series of activities has elevated the exhibition to both an industrial level and a people's livelihood temperature.

As an important practical carrier for actively responding to the aging population, the Fourth Xi'an Elderly Expo fully plays the role of a platform link, promotes the collaborative efforts of the government, research institutions, and market entities, and promotes the two-way empowerment of the elderly care industry and the elderly care industry, injecting new momentum into the high-quality development of Shaanxi's silver haired economy.

From September 18th to 19th, there will be roadshows showcasing innovative achievements in elderly care technology, seminars on innovative exchanges in elderly care finance, exchange activities for high-quality development of Shaanxi's silver economy, silver economy entrepreneurs conference, exchange meetings for high-quality development of rehabilitation equipment industry, and the Xi'an Investment Promotion Conference of HAGONG Tianyu Robotics Group. The event will focus on technology assistance for the elderly, pension trust insurance, local research on Shaanxi's silver economy, entrepreneurial operation practices, innovation in rehabilitation equipment, and investment cooperation in health care robots. It will analyze industry pain points from multiple dimensions, share cutting-edge practices, and promote the signing and implementation of industrial cooperation agreements.