In recent years, the national level has deployed intensive strategies for the development of the silver economy, and local governments have successively released policy documents on the silver economy, sending a strong signal of China's vigorous development of the silver economy.

The flagship elderly care exhibition in South China, the 9th China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as Guangzhou Elderly Expo), is scheduled to be held from August 22nd to 24th, 2025 at the Canton Fair Exhibition Hall. As we enter the 100 day countdown to the opening ceremony, we cordially invite global enterprises to join us in the "Bay Area Silver Hair Festival"!

Collaboration between government and enterprises to create a new benchmark for the national silver economy exhibition

In the "Notice on Issuing the Implementation Plan for Cultivating Silver Hair Consumption Scenarios in Guangzhou" issued by the Guangzhou Municipal Civil Affairs Bureau and Guangzhou Municipal Commerce Bureau in April, it was mentioned that large-scale events such as the China (Guangzhou) International Elderly Care and Health Industry Expo should play a leading role, accelerate the release of exhibition vitality, drive the upgrading of Guangzhou's silver hair industry, attract high-quality enterprises from other places to develop in Guangzhou, and create a "new engine" for talent aggregation.

The 9th Guangzhou Old Expo has been upgraded to be hosted by the Guangzhou Municipal People's Government, with specific responsibilities from the Guangzhou Expo Organizing Committee Office, Guangzhou Civil Affairs Bureau, and Guangzhou Industry and Information Technology Bureau. With the theme of "Silver Hair Economy: New Track, New Technology, New Consumption", we focus on the most dynamic economic form of an aging society, and strive to create a new benchmark for the national silver hair economy exhibition from multiple dimensions such as industrial synergy, resource docking, and consumption boosting.

8 exhibition areas covering the entire silver economy track and presenting cutting-edge scientific and technological achievements in elderly care in all aspects

The planned exhibition area of this year's Elderly Expo exceeds 50000 square meters, with the "1+7" (one elderly care technology museum+seven exhibition areas) scenario based exhibition area as the core. It is expected to attract more than 1000 global brand enterprises to participate, covering various industrial sectors such as smart elderly care, elderly care services, rehabilitation aids, elderly products, as well as innovative fields such as elderly finance, elderly tourism, aging friendly "rejuvenation", anti-aging, etc. It comprehensively presents the cutting-edge technological innovation achievements in the field of elderly care products, enriches the application scenarios of new quality productivity in the elderly care field, effectively connects the upstream, midstream and downstream of the silver hair economy industry, and explores new increments in the entire industry track of the silver hair economy.

In order to implement the "Several Measures to Promote High Quality Development of Silver Hair Economy in Guangzhou", the Elderly Care Science and Technology Museum will set up a "Silver Hair Economy Government Enterprise Cooperation Zone" with the theme of "Empowering Elderly Products with New Quality Productivity", focusing on showcasing Guangzhou's innovative achievements in exploring high-quality development of silver hair economy and promoting efficient cooperation between offline government and enterprise supply and demand.

Domestic and foreign elderly care brands gather to compete on the same stage with innovative elderly care forces

As a gathering platform for innovative forces in elderly care, the Guangzhou Elderly Expo will widely attract high-quality exhibitors from China, Hong Kong, Japan, Germany, the United Kingdom, Singapore and other countries and regions, gather global high-quality elderly care products enterprises and international full scene smart elderly care solutions, and bring new ideas to the development and innovation of the industry.

China Mobile, China Telecom, Glory Health, Delun Dental, the Pearl River Health, Yuexiu Health Care, Weiyu Medical, Laolin Health Care, Shu Meijie, Laibang, Mimi Zhikang, Bai Xing, Rongnan, Hengsheng, Zhengshen, Yunxin, Tiankang, Aiqian, Shengtong, Kuangshi, Xiaolijia, Tebang, Wandechu, Kangbo Zhilian, Zhongjiangfu, Turing Video, Hongkang Technology, Kanghui Home, Mutual Love Health, Qinglei Technology, Baimuchuan, Changrun, Jiale, Juqiao, Mengtai, Zhongkejiahe, Chi Tongda, Zhongxin Chengyu, Wancheng Optics, Huibang, Ketu, Mingke, Kanghui Medical and other well-known enterprises will show up with the latest technology and industry solutions for the old.

Inviting audiences through multiple channels to explore high-quality buyer resources in multiple fields and types

The Guangzhou International Import Expo is not only a specialized platform for industry exchange and display, but also an important path for facing high-quality buyers. In addition to the high-quality buyer resources accumulated over the years, the organizing committee of the old expo is also continuously digging deeper into more procurement needs, expanding professional audiences in multiple fields, and providing precise business opportunities and negotiation platforms for both supply and demand sides. It is expected to attract over 100000 visitors to visit.

Inviting civil affairs departments from various provinces and cities across the country, the Guangdong Hong Kong Macao Greater Bay Area urban agglomeration, civil affairs bureaus in all districts of the city, streets, elderly care institutions, and elderly care related enterprises and institutions to participate in the exhibition and conference through a letter from the municipal civil affairs bureau. The opening ceremony of the China International Import Expo will invite representatives from the Ministry of Civil Affairs, the Ministry of Culture and Tourism, the Ministry of Commerce, the Provincial People's Congress, the Provincial Government, various provincial and municipal government units across the country, foreign embassies and consulates, representatives from domestic and foreign business associations, experts and scholars, professional audiences, etc. to attend.

From May to August, the promotion of the Guangzhou Elderly Expo will successively enter the Guangzhou subway, 300+streets, communities, office buildings, etc. Through various forms of public service activities such as community elderly health education, promotion of elderly policies, and experience of aging friendly products, it will continue to promote and advertise.

Establishing a special area for aging and rejuvenation, linking the Silver Age Fun Market with the Guangzhou Silver Age Art Season to create a silver hair consumption platform

The participating companies of this year's Guangzhou Elderly Expo will have the opportunity to join the Elderly Preferential Card Merchant Alliance, bringing an immersive consumption experience of instant viewing, trial, purchase, and enjoyment to the elderly population. At the same time, the exhibition area for elderly products will focus on "Lehuogou" as the theme, with a focus on creating a live streaming area for silver hair push customers to solve problems such as insufficient supply of aging friendly daily products and inconsistent supply and demand matching.

This year's Old Expo has specially set up an aging friendly "rejuvenation" exhibition area, which focuses on showcasing various "rejuvenation" products. With measures such as consumer subsidies, preferential benefits, and free experiences to promote consumption, it further promotes home aging friendly renovation work and cultivates a silver haired economic consumption scene.

With the support of relevant government departments, the Guangzhou Elderly Expo, together with Guangzhou University of the Elderly, Guangzhou Daily Press Group (Guangzhou Daily), and Guangzhou Yuewei Silver Hair Vitality Research Institute, jointly held the "Guangzhou First Silver Age Art Season", supporting the Silver Age Leisure Market, creating the first large-scale silver hair art competition and silver hair consumption carnival in Guangzhou, igniting new vitality in the silver hair economy with rich event activities and immersive consumption experiences.

Industry exchange insights into new trends in the industry, multiple investment activities to promote precise supply-demand matching

More than 50 themed activities will be held during the exhibition to help enterprises accurately grasp the industry direction. We plan to release the high-quality development path map of Guangzhou's silver economy at the opening ceremony; And multiple "Silver Hair Economy Investment Promotion" themed activities will be held simultaneously during the exhibition period, building a silver hair economy supply and demand docking and communication platform through various forms such as investment roadshows, talent introduction, live streaming sales, and centralized signing.

Bridge connecting government and market ◆ Opening ceremony of the 9th China (Guangzhou) International Elderly Care and Health Industry Expo ◆ Insight into the development trend of the elderly care industry at the Guangzhou Silver Hair Economy Investment Promotion Conference ◆ National Health and Wellness Tourism Industry Integration Development Conference ◆ Symposium on the Construction and Care of Cognitive Disease Friendly Communities ◆ 14th Guangdong Provincial Medical and Elderly Care Integration Development Conference ◆ Innovation in Elderly Care Finance to Support High quality Development of the Silver Hair Economy ◆ 6th China (Guangdong) Aging Environment Improvement Symposium ◆ 2nd Guangdong Provincial Elderly Care Dean Exchange Conference to Expand the "Friend Communication Circle" of Elderly Care ◆ Guangdong Hong Kong Macao Greater Bay Area Smart Elderly Care Research Achievement Transformation Conference and Achievement Exhibition ◆ National Conference on High Quality Development and Exchange of Elderly Education and National Joint Conference of Elderly Universities ◆ China Elderly Care Leader and Guangdong Hong Kong Macao Greater Bay Area "Silver Age Cup" Award Ceremony ◆ Guangzhou First Silver Age Art Season ◆ Elderly Expo Enters Community "Silver Age Health Empowerment Action" ◆ "Weekend Take Parents to Visit Elderly Expo" Series of Activities Collaborative Development of the Big Health Industry ◆ Academician, Chinese Medicine Master, Dean Exchange Meeting ◆ Skin Health and Medical Beauty Technology Conference ◆ Traditional Chinese Medicine Talent Training Cooperation and Exchange Meeting ◆ Promotion Meeting of Medicine Food Same Origin and Health Industry Equipment Procurement ◆ Launching Ceremony and Series of Activities for Chinese Medicine Health Care Journey ◆ AI The Medical Industry Integration Conference is continuously updating its activities. Please refer to the on-site event for in-depth links to resources in the elderly care industry. In August, we will take the lead in running the second half of the 2025 silver economy at the Guangzhou Elderly Expo