Recently, a group of new retirement clubs have gained attention on social media and become the new favorite of retirees. These clubs are different from traditional senior universities, focusing on fashionable and trendy activities such as go karting and jazz dancing, bringing new vitality to retirement life.

The club not only provides a variety of cultural and sports activities for retirees, but also helps them make new friends and expand their social circle. Members unlock new experiences here and enjoy a youthful retirement life.

With the changing consumption concept of the retired population, the market size of the silver haired economy continues to expand. As an emerging industry, retirement clubs are collaborating with businesses to expand new scenarios, meet the special consumption needs of retirees, and promote the sustainable and healthy development of the silver economy.

There are over 367000 silver haired economy related enterprises in China

According to Tianyancha Professional Edition data, there are currently over 367000 silver haired economy related enterprises in operation and existence in China. Among them, as of 2025, there are about 22000 newly registered enterprises related to the silver economy. From the trend of enterprise registration quantity, the number of registered enterprises related to the silver economy has shown an increasing trend year by year in the past five years, and will reach its peak in 2024.

From a regional distribution perspective, Shandong Province, Guangdong Province, and Jiangsu Province rank among the top in terms of the number of silver haired economy related enterprises, with over 35000, 29000, and 26000 respectively.

The silver hair market drives rapid growth in aging friendly products. From January to April, 28700 new aging friendly products were added

According to the website of the State Administration for Market Regulation, the State Administration for Market Regulation recently released statistical data showing that as of the end of April, there were a total of 218.604 million types of consumer goods in China, including 216000 types of anti-aging products, involving nearly 10000 enterprises.

In recent years, in response to the trend of population aging, the country has issued relevant policies to develop the silver economy and enhance the well-being of the elderly, expand the supply of aging friendly products, promote product quality innovation, and especially vigorously develop rehabilitation aids. From January to April this year, the number of products suitable for aging increased significantly, with 28700 new products added, a year-on-year increase of 255.2%. Specifically, walking aids such as canes, wheelchairs, and scooters have shown explosive growth driven by policies, providing strong guarantees for convenient travel and improved quality of life for the elderly. There are 6000 new types of walking aids added, a year-on-year increase of 1032.1%.

In addition, there were 18000 new types of daily necessities added, a year-on-year increase of 260.0%; 2000 new home security products were added, with a year-on-year increase of 220.0%; There were 1000 new types of nursing supplies added, a year-on-year increase of 166.0%; There were 700 new types of rehabilitation training equipment added, a year-on-year increase of 12.2%; There were 1000 new health monitoring devices added, a year-on-year increase of 8.0%.

From a regional distribution perspective, as of the end of April, the number of aging friendly products in the eastern, central, western, and northeastern regions was 204000, 9000, 2000, and 1000, respectively, showing an uneven regional development. The proportion of aging friendly products in the eastern region of China is 94.4%, mainly distributed in Zhejiang Province, Jiangsu Province, and Guangdong Province. These regions have strong manufacturing foundations and supply chain advantages, and are production bases for aging friendly products such as medical devices and rehabilitation equipment in China.

As of the end of 2024, the population aged 60 and above in China has reached 310 million, accounting for 22% of the total population, and the degree of aging continues to deepen. The overall data shows that although the growth rate of aging friendly products is significant, there are still significant shortcomings in the supply scale and population base, and the market development space is considerable.

Content sources: China Net Finance, Qianlong.com