On May 13, 2026, the 10th China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as Guangzhou Elderly Care Expo) is set to kick off from August 21 to 23, officially entering the 100-day countdown.

As the only exhibition in the elderly care industry that was included in the 2026 Guangzhou Municipal Government Work Report, this year's Guangzhou Elderly Care Expo, with the theme of "Gathering Light and Linking Together · A New Ecosystem for the Elderly", is welcoming its tenth anniversary with a brand-new upgrade. Currently, all preparatory work for the exhibition is progressing smoothly, and the enthusiasm for attracting exhibitors continues to rise.

From August 21st to 23rd, 2026, the Canton Fair Complex Area B, with a decade of accumulation, solidifies its position as an industry benchmark. The Guangzhou Elderly Care Expo, after nine years of cultivation, has become one of the largest elderly care exhibitions in China. As it celebrates its tenth anniversary in 2026, its strategic position has been comprehensively enhanced.

▸ January 2026: Representing the Guangdong Benchmark Elderly Care Exhibition, we participated in the Ministry of Civil Affairs' collective interview activity for the cultivation of elderly care service providers. We were characterized as one of the largest and most international silver industry exposition platforms in China. We are not only a benchmark in the silver industry, but also a hub for supply and demand matching, achieving a win-win situation for social and economic benefits, and effectively promoting the market circulation and industry docking of elderly products and supplies.

▸ February 2026: The full text of the 2026 Guangzhou Municipal Government Work Report was released, explicitly proposing the implementation of the "Silver Age Action", the development of the silver economy, and the organization of the International Elderly Care and Health Industry Expo.

▸ In March 2026, as an important platform for systematically promoting the high-quality development of the silver economy in Guangzhou, it was included in the first batch of the "Guangzhou Silver Economy New Scenarios" list.

The organizational structure of the 10th Guangzhou Elderly Care Expo, held from August 21st to 23rd, 2026, features a comprehensive upgrade of the exhibition area in Zone B of the Canton Fair Complex, shaping a full-chain scenario ecosystem. With an exhibition area of 50,000 square meters, this edition of the expo, led by new quality productivity, focuses on seven key tracks of the silver economy, and builds a new pattern of immersive, full-chain, and scenario-based industrial exhibition for exhibitors, namely "1+7+N".

We have invested heavily in creating an embodied intelligence exhibition area, innovatively established an anti-aging science popularization hall, and simultaneously set up special areas such as the exhibition area for the achievements of the second Guangzhou Smart Healthcare (Elderly-Friendly) Equipment Innovation Design Competition, as well as the debut roadshow for cutting-edge new product technological innovations. These areas comprehensively present the innovative achievements of the silver industry in the new era, providing a one-stop platform for visitors, buyers, and investors to view exhibitions, select products, and connect with each other.

Image of the Embodied Intelligence Exhibition Area Image of the Anti-Aging Science Popularization Museum From August 21st to 23rd, 2026, the Canton Fair Complex B area will facilitate precise industry matchmaking and effective implementation, empowering businesses to achieve win-win results. This edition of the Guangzhou Elderly Care Expo adheres to the principle of "effectiveness is king", and has proactively collaborated with civil affairs departments, health care associations, medical institutions, and elderly care institutions from over 100 provinces (cities, autonomous regions) across the country to organize group visits and procurement. Over ten high-end summits and matchmaking events themed around "Elderly Care+" are being prepared in an orderly manner, which can precisely match supply and demand resources, helping enterprises achieve efficient matchmaking, implementation, and contract signing.

The concurrent events for the 10th Guangzhou Elderly Care Expo include: • Opening Ceremony of the 10th Guangzhou Elderly Care Expo • Silver Economy Ecological Chain Cooperation and Exchange Conference • Award Ceremony for the 2nd Guangzhou Smart Healthcare (Elderly-Friendly) Equipment Innovation Design Competition and Silver Economy Industry Investment Event • Financial Support for the Development of the Elderly Care Industry: Government, Financial Institutions, and Enterprises Matchmaking Conference • 15th Guangdong Medical and Elderly Care Integration Conference • 3rd Nursing Home Directors Conference • 2026 Seventh China (Guangdong) Elderly-Friendly Environment Improvement Exchange Meeting • Elderly Education Cooperation Conference • Silver Hair Travel and Healthcare Development Exchange Conference • Smart Elderly Care New Product Debut Roadshow • Silver Economy Medicinal and Edible Products Industry Development Exchange Meeting • Special Session on Cognitive Disorder-Friendly Community Construction and Care • Exhibitor Exchange Night for the 10th Anniversary of Guangzhou Elderly Care Expo • Excellent Performance Showcase of the 2026 Guangzhou Silver Age Art Season • Elderly Spring Festival Gala Performance Showcase • Strategic Cooperation Signing and Inspection Matchmaking Events (continuously updated) ... From August 21st to 23rd, 2026, comprehensive promotion will be rolled out across the entire B section of the Canton Fair Complex, creating a buzz across the internet to maximize the exhibition's brand value and empower exhibiting companies to attract customers. The organizing committee will launch a city-wide promotion matrix, collaborating with over 200 central, provincial, and municipal authoritative media and industry vertical platforms online to continuously disseminate information. Offline, relying on high-traffic locations such as Guangzhou Tower, Guangzhou International Media Port, and subway screens across the city, we will carry out the "Micro Elderly Care Expo into Thousands of Homes" activity to achieve city-level brand exposure.

▴Covering tens of millions of traffic points such as Guangzhou Tower, Guangzhou International Media Port, and subway screens across the city▴The "Micro Elderly Expo into Thousands of Homes" event has been successfully held in Tianhe, Huangpu, and Panyu districts in Guangzhou from August 21st to 23rd, 2026. The Silver Chain, a long-term empowerment platform under the Elderly Expo, has been selected in Area B of the Canton Fair Complex in Huangpu. The Silver Chain aims to create a comprehensive industrial chain ecosystem platform for the silver economy, with plans to establish a four-tier system including Silver Chain Industrial Park, Product Selection Center, Silver Chain Store, and Online Mall. The goal is to build a comprehensive industrial chain ecosystem platform for the silver economy that "stands in the Bay Area, radiates across the country, and faces the world," providing long-term empowerment to exhibitors throughout the year.

The Silver Hair Chain Industrial Park is located in Junheng Plaza, the core area of Science City in Huangpu District, Guangzhou. It is jointly developed by Guangzhou High-tech Construction and Development Group and Guangzhou Elderly Expo. The total construction area of the project is 200,000 square meters, integrating the Silver Hair Chain Industrial Headquarters Base, health care hotels, and e-commerce live streaming bases. The Silver Hair Chain Global Product Selection Center covers an area of nearly 3,000 square meters and is divided into six functional areas: global new product launch and debut, immersive elderly-friendly scene experience, and full-channel and full-industry chain supporting services. It covers twelve major silver hair living scenarios including clothing, food, housing, transportation, medicine, health care, shopping, education, entertainment, and nursing care, creating a one-stop global silver hair industry chain trading hub. Currently, more than 20 industry leading enterprises such as Guangdong Zhongjiangfu and Jinshefu have signed up to settle in.

Gathering light and sharing chains · A new silver-haired ecosystem!

Based on the new starting point of its tenth anniversary, the Guangzhou Elderly Care Expo will continue to unleash the value of its benchmark platform. We sincerely invite colleagues from the healthcare and elderly care industry across the country to gather in Guangzhou in August. Leveraging the benefits of the high-quality tracks in the Bay Area, we aim to jointly build a new ecosystem for the silver industry and share new opportunities in the silver economy!